The Age Old Question
Updated: Jun 10, 2019
Ladies, one of life’s greatest paradoxes is aging. As you climb through the decades your skin changes, but your consciousness remains the same. It’s unfair that as we ripen, we lose those glowing features of our youth.
So what is really going on behind those dermal layers? Why does our skin age? … and more importantly what can we do to help to retain it’s youthful glow?
To start, let’s talk peptides. They are an incredible ingredient that works below the skin to signal collagen production. The more collagen in your skin, the less fine lines and wrinkles. It’s really that simple. This is why we’ve packed our skincare range with Peptides, so you can get active ingredients working hard to keep you looking the best you. We call this our - #PeptidePickmeUp and we wanted to share this little secret with you.
But first, let us take you through the decades.
Our 20s! Our skin glows, as we’re packed full of enthusiasm, zest and collagen. Which is the main protein that helps our connective tissues stay plump and wrinkle free. We’re at our peak of complexion, having finally finished growing into our features, we blossom as fully-fledged young women. It is here that we’re most susceptible to skin damage through sun exposure, stress and poor diets. However, whatever is happening on the inside is not showing on the outside.
In our 20s it is all about creating the skin you want to live in for the rest of your life. By switching to an active botanical and peptide skin care regime, you will be able to create a great foundation for ageing and it will give you a great base for healthy looking skin.
Moving into our 30s, the once blossoming complexion of the past is now beginning to be frozen into our skin as the sign of the fun times. The effects of a lifetime of sun exposure is beginning to show in the way of fine lines and wrinkles. As collagen and elastin decreases, our faces become desperate for more hydration. It is here where we begin to notice that our radiant faces are starting to dull off. #FallOff
In your 30s, it’s all about building hydration and retaining moisture in order to reduce the appearance of fine lines and wrinkles in the future. Nothing does this better than a base of Hyaluronic Acid - which is featured in our Aus Medic Co Serums. It is amazing because it has the ability to bind itself to water and hold on. And as collagen production decreases and skin start to loose its elasticity, we need the moisture. #GiveMeAllTheMoisture
By the time we reach our 40s, the drought lines are beginning to crack. With dead skin cells sticking around, with darker patches from sun exposure or pregnancy more evident, expression lines are here to stay. Enter peptides. They come in as handy little active ingredients, as they work below the skin to get our cells to start making collagen again. More collagen equals less, fine lines and wrinkles.
Arriving into our 50s, we’ve finally hit the time of ‘the change’. Our hormonal bodies are transitioning into a new form of normal and with that comes many ups and down for your skin. The loss of estrogen means saggier, drier skin which is now fighting to hold onto the last strand of collagen. We need moisture and a lot of it. (Not the moisture from the hot flushes, they can go back to whence they came).
In your 50s, our skin needs ‘all the moisture’, and in order for our skin care to be the most effective we need to remove as many dead skin cells as we can. We recommend getting a head start on impurities by cleansing your skin with our NO. 1 PEPTIDE FACE CLEANSER which contains Green Tea, Bladderwrack and Calendula Flower Extract to deeply cleanse your skin whilst providing antioxidants and hydration to reduce the appearance of uneven skin tone and fine lines.
We’ve even created a PHYTO-NUTRIENT FACE MASK that is to gently break down dead skin cells and soothe skin. Plus an ANTI POLLUTION MIST WITH ACTIVE BOTANICALS which is your best defence against pollution and skin irritants. The best part is that it can be applied directly over makeup for instant hydration. It’s one you can’t afford to go without. #Ever.
In short, our skincare range to ease the sign of aging no matter where you fall in the cycle. We just wanted to create a high-end skincare brand that has highly effective and active ingredients without the cost. To allow you to put your best face forward.